thinkinglazy

Aspiring author and random thinker

Tag Archives: Work

On Writing: Delayed

Just as I was wondering how to continue writing through the lack of motivation to do so, life gave me a break.

For the next few days, I will be unable to work on my second book due to work – which is not a bad thing. Now I have the chance to get immersed in something else that, can potentially, help me generate ideas.

(6 Hours Later)

Yet found the time to write a chapter (1k words). My brain has a terrible sense of timing, inspiring me at the times I don’t need it and slacking off when I do.

On Business: Question for the Managers

As some of you know, I’m starting a set of new businesses, yes there are more then one now, and was wondering how you choose to manage your employees, this question is not only addressed to managers, but employees as well or, basically, just anyone reading this post.

Please let me know what characteristics you think a great or good manager has, and what type of company you would like to work in.

On Business: The Store Making Money

We launched about 10 days ago, so far things are going better then expected, with proper social media use.

In the reselling business, proper awareness raising is critical, since we have no direct formal competitors we require no marketing campaign yet.

We are trying to minimize the costs at this point, and peripheral activities that show no direct perceived increase in profits have been avoided.

A proper need has been identified and due to the low profit margin in this market, it is unlikely to face any direct competition soon, regardless of this estimation, we should be prepared.

I realized that I did not spend enough time thinking of a mission statement for the store, however, I have a general idea of what I want it to, eventually, be.

The following points are simplified objectives I seek to apply:

  • Generate enough money to be able to cover expenses and grow
  • Provide a solution to a current problem
  • Help the world recycle
  • Fill a gap in the market
  • Give chances to people starting their lives, an opportunity to gain experience and to develop

I will be using these points as a reference to come-up with an official mission statement.

On Business: The Store Month One

It’s been a month now since we started renovating the store, and the opening has been delayed a couple of weeks, but were oficially operating today. We originally planned a month to be spent for renovation, but hoped for less.

The marketing plan has reduced to social networks, the video campaign has been slightly delayed due to financial and time constraints, we decided that the limited resources we have are better spent on direct influencers to “The Store” instead of indirect ones, although I think that a large markeing campaign would do us good, we still need to get the hang of it before we expose ourselves to a larger customer-base. This decision was made to help preserve a certain image we hope to convey, and gaining experiance prior to such exposure would only benifit this objective.

We keep running into potential competitors, but after further research we notice their specialized base that we cannot compete with, we have the advantage of not being limited to any types of products.

So far we are ahead of schedule, but behind expectations, the plan was based on a worst case scenario and our expectaions were optimistic, so as a guess I’d say were doing ‘alright’, bearing in mind that we started from scratch.

On Business: The Store

When we first started planning “The Store” we went by the book, whatever we learned in college we applied. We started with a formal proposal and brainstorming sessions, we went with everything we learned but there was one problem, we were applying systematic processes to an unsystematic procedure.

The books certainly provided us with direction, but they limited our view, you can not learn to think outside the box if you’re thinking process is guided. Bit by bit we started identifying different opportunities that few people might have though of applying in a business manner.

Eventually a very well thought of plan and method was written in an organized manner, however, when it came to implementation, we had to improvise and slightly deviate from the original plan.

The major difference happened in the planed and actual marketing strategy, we had a marketing campaign regarding a mascot that was supposed to include a set of videos and photos to be spread via several common social networks, this plan was slightly delayed and, at this point, has a small chance of being completely abandoned, the decision has not been made yet.

The end result was about 90% close to the estimated outcome, with the major difference being in the marketing plan and estimated budget, eventually “The Store” ended up being what we expected it to be.

On Nothing: A Random Text Conversation

I was bored at work and decided to send text messages to one of my friends, this is how it went.

(Sent a missed call)

Recipient: I’m in a meeting, what’s up?

Me: Immigration and ‘uif needhbd bdhkhmi’ (I thought it would be funny to send a text while pressing the letter button one less time on those old phones ‘ABC on 1 and so on’, this translates to be ‘the office ceiling’ )

Recipient: ?

Me: I’m in love

Recipient: With?

Me: An Idea

Recipient: Which is?

Me: I can’t type cause its so funny, I’m actually just sending you saved templates

Recipient: Send it as a voice message

Me: Don’t have them saved, takes too much memory (My phone is one of those primitive ones that only has the ‘phone options’ and doesn’t try to be your friend of pet or account manager)

Recipient: You’re fucked in the head

Me: That’s what she said

Recipient: That doesn’t even make any sense

Me: Tq ecd enrmv ocd rdmrd (you’r face doesn’t make any sense)

And that was the end of the conversation, I like feeling like a 3 year old child whenever possible, you regress to better days.

PS: All this took place when ‘Recipient’ was in an important work-related meeting, hope he didn’t burst with laughter during our entertaining exchange of messages.

 

On Business: Opening A Store

About two months ago I got with a friend from college and were talking about a business he wanted to start, basically he wanted to make a pawn shop here in Egypt, but it was clear that it would face ridiculous amounts of cultural and legal resistance.

The idea then developed to another similar business where the potential threats are far less and the investment minimal.

The whole idea was how to start a new business that could make it big with the least possible capital, both short-term and long-term.

“The Store” sells used items that are brought in by, basically, anyone that wants to get rid of their old stuff, we display the items and look for buyers.

The major threat that we are expecting to face is not properly exposing ourselves to our target market, since we are trying to minimize costs we have only a few alternatives to market ourselves.

We plan to market ourselves primarily by word of mouth and via internet social networks.

I will be updating you with the status of the store and any challenges we encounter, I will also post our decisions and solution regarding these situations.

“The Store” will open on next Sunday, 11 November 2011.